“It’s worth remembering that we lived in tribes for millennia, long before we learned how to speak. Emotional connection is our default. We only added words and symbolic logic much later.

There are a few places where all that matters is the words. Where the force of logic is sufficient to change the moment.

The rest of the time, which is almost all the time, the real issues are trust, status, culture, pheromones, peer pressure, urgency and the energy in the room.”

– Seth Godin

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